News Archive

  • Cyber Monday was the busiest shopping day last year. Up 29 percent over 2010, Cyber Monday's purchasing surge was no doubt due to a number of deals offered by retailers. And with the deal the U.S. Postal Service is planning for online merchants this holiday season, Cyber Monday 2012 could be even better. Designed to drive online product purchases by putting mobile-optimized promotional offers, coupons and catalogs into consumers' hands, the U.S. Postal Service's 2012 Holiday Mobile Shopping Promotion will offer online merchants an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards...

  • Direct mail advertisers have not experienced significant losses, despite the economic recession. Some companies have chosen to use these operators during the harsh downturn, since they provide a cheaper, more targeted form of advertising than traditional mainstream media, such as radio and TV.

  • Washington, D.C.—The federal budget request for 2013 submitted to Congress by President Obama on Monday included proposals that would aid the financially ailing U.S. Postal Service, including allowing it to end Saturday mail delivery.

  • A few years ago, we launched an advertising campaign for our Flat Rate Boxes that employed television, online, radio and, of course, direct mail.

  • The US Postal Service has introduced new postal rates from today for all its market-dominant services, with a 44-cent First Class Mail stamp rising to 45 cents.

  • Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR codes, and an integrated multi-channel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of lead-generation campaigns.

    Here are three ways savvy marketers are using direct mail to build, qualify and nurture leads while saving time and money.

  • The US Postal Service has been given the green light to allow its major direct mail customers new ways to pay for their mailings.

  • While direct marketing is often divided into two camps — traditional offline channels against nontraditional digital channels — smart marketers know that is not an us–versus–them story. In fact, marketers are finding that the best direct marketing programs are those that marry the best of both worlds with a multichannel integrated approach.