"Direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands.”
- Epsilon Targeting, Consumer Channel Preference Study
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“Direct mail generates higher conversion rates than digital, while email demonstrates the highest ROI.” (At KaeL Direct, we marry both together for unprecedented results.)
- DMA 2012 Response Rate Report
Quote 3
“Direct mail is the Channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention, and acquisition.”
Whether you are looking to generate sales leads for a complex software solution, raise funds for a nonprofit, or acquire clients for a Fortune 500 Corporation, KaeL Direct can help you develop and implement a multi-channel direct marketing strategy to achieve your objectives while registering accountability in your marketing budget that increases your return on investment-ROI.
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Old School meets New School!
Are you testing off-line to drive traffic on-line?
A recent study showed that 67% of on-line searches are driven by off-line messages. There are several print applications that can be incorporated into your mail pieces to drive traffic on-line. As with any direct response vehicle, they are all measureable. These include QR Codes, pURL’s and a really cool new product called a Webkey.
What is a Webkey you ask? I have put together a brief overview of this dynamic cross channel involvement device that should provide lots of ideas for you to consider using as part of your next direct marketing campaign. Give us a call for more information!
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Is direct mail right for you? Contact us for a FREE ROI Analysis!
