"Direct mail continues to deliver as consumers’ preferred means of receiving marketing messages from brands.”
- Epsilon Targeting, Consumer Channel Preference Study
“Direct mail generates higher conversion rates than digital, while email demonstrates the highest ROI.” (At KaeL Direct, we marry both together for unprecedented results.)
- DMA 2012 Response Rate Report
“Direct mail is the Channel cited most by B2C direct response marketers as delivering the strongest ROI for customer contact, retention, and acquisition.”
- Target Marketing
